Startup

Why Brand-Market-Fit Leads A Path to Product-Market-Fit

For early-stage startups, to have found the right product-market fit is like you are granted a license to fly the rocket-ship or better yet, join the unicorn club. Nonetheless, no matter how inno...

5 Cliches About Great Team to Steer Clear Of

Admittedly I have used many cliches, which could be that I was momentarily lacking vocabulary or being lazy in communication.  For some cliches, I found it carries a snappy succinct visual metaph...

Changing playbook

Five Ways Startups Win Big in the Global Market by Changing Brands’ Playbook

During the last decade or so, an astonishing amount of entrepreneurs around the world have ferociously launched their tech startups in a hole in the wall cafe, in a chair, on the floor, in an attic, i...

365+ Potent Phrases That Seduce an Audience and Convert Like Crazy

Like magicians with their props or fishermen with their time-tested lures, brand marketers and storytellers rely upon a handy assortment of contrivances for seducing an audience. Brand marketers’...

3 Things You Didn’t Know about Growth Hacking Can Lead You Astray

Ryan Holiday elucidated the Growth Hacking in his 2015 bestseller Growth Hacker Marketing: While their marketing brethren chase vague notions like “branding” and ‘mind share’, growth hackers rele...

How to Make Your Brand Charismatic When You Are A Bootstrapped Startup

If you are an early stage startup, you may say that you have more burning concerns about getting your startup off the ground then the pursuing elusive brand building.  But if any of you are going to s...

7 Tips For Talking to Your Early Users or Customers

Talking to users can feel like going on a blind date — half dread and half intrigued. isn’t? Have you ever wished you could just peer inside the mind of your users and find out exactly wha...