Brand

Why Brand-Market-Fit Leads A Path to Product-Market-Fit

For early-stage startups, to have found the right product-market fit is like you are granted a license to fly the rocket-ship or better yet, join the unicorn club. Nonetheless, no matter how inno...

Changing playbook

Five Ways Startups Win Big in the Global Market by Changing Brands’ Playbook

During the last decade or so, an astonishing amount of entrepreneurs around the world have ferociously launched their tech startups in a hole in the wall cafe, in a chair, on the floor, in an attic, i...

365+ Potent Phrases That Seduce an Audience and Convert Like Crazy

Like magicians with their props or fishermen with their time-tested lures, brand marketers and storytellers rely upon a handy assortment of contrivances for seducing an audience. Brand marketers’...

How to Make Your Brand POP in 5 Minutes

Make Your Brand POP! (Purposeful, Opinionated, Punchy)  If you don’t know where you’re going, you’ll end up somewhere else. Yogi Berra  Dullness won’t sell your produ...

3 Things You Didn’t Know about Growth Hacking Can Lead You Astray

Ryan Holiday elucidated the Growth Hacking in his 2015 bestseller Growth Hacker Marketing: While their marketing brethren chase vague notions like “branding” and ‘mind share’, growth hackers rele...

How to Make Your Brand Charismatic When You Are A Bootstrapped Startup

If you are an early stage startup, you may say that you have more burning concerns about getting your startup off the ground then the pursuing elusive brand building.  But if any of you are going to s...