Storytelling

Brand Storytelling is about inviting customers INTO a story with your brand at the backdrop.

Why Brand-Market-Fit Leads A Path to Product-Market-Fit

For early-stage startups, to have found the right product-market fit is like you are granted a license to fly the rocket-ship or better yet, join the unicorn club. Nonetheless, no matter how inno...

Changing playbook

Five Ways Startups Win Big in the Global Market by Changing Brands’ Playbook

During the last decade or so, an astonishing amount of entrepreneurs around the world have ferociously launched their tech startups in a hole in the wall cafe, in a chair, on the floor, in an attic, i...

365+ Potent Phrases That Seduce an Audience and Convert Like Crazy

Like magicians with their props or fishermen with their time-tested lures, brand marketers and storytellers rely upon a handy assortment of contrivances for seducing an audience. Brand marketers’...

How to Make Your Brand POP in 5 Minutes

Make Your Brand POP! (Purposeful, Opinionated, Punchy)  If you don’t know where you’re going, you’ll end up somewhere else. Yogi Berra  Dullness won’t sell your produ...

7 Tips For Talking to Your Early Users or Customers

Talking to users can feel like going on a blind date — half dread and half intrigued. isn’t? Have you ever wished you could just peer inside the mind of your users and find out exactly wha...