Storymaking

Brand Storymaking is to tell a brand story to engender customer stories

Why Brand-Market-Fit Leads A Path to Product-Market-Fit

For early-stage startups, to have found the right product-market fit is like you are granted a license to fly the rocket-ship or better yet, join the unicorn club. Nonetheless, no matter how inno...

Changing playbook

Five Ways Startups Win Big in the Global Market by Changing Brands’ Playbook

During the last decade or so, an astonishing amount of entrepreneurs around the world have ferociously launched their tech startups in a hole in the wall cafe, in a chair, on the floor, in an attic, i...

7 Tips For Talking to Your Early Users or Customers

Talking to users can feel like going on a blind date — half dread and half intrigued. isn’t? Have you ever wished you could just peer inside the mind of your users and find out exactly wha...